新世纪高职高专综合英语 3 unit 6.ppt

Unit 6 Products A product is an offering capable of satisfying a need or a want, which is offered to a target market for attention, acquisition, use, or consumption. A product can be an object, service, activity, person, place, organization, or idea. Each product has its own benefits, styling, quality, brand name, and packaging that give it its own identity and distinguishing characteristics. The structure of a product We can distinguish three layers of a product: a) core product — focus on the benefit, core advantage which determines our decision. b) actual product — emphasis on 5 physical characteristics of a product: quality, brand name, features, style and design, packaging. c) augmented product — post-purchasing services and additional services provided by the company. Sitting Room Sitting Room Bedroom Bedroom Bedroom Bedroom Bedroom Bedroom Bedroom Kitchen Kitchen Kitchen Kitchen Kitchen Children’s Room Children’s Room Children’s Room Children’s Room Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA Other products of IKEA New Words Expressions build on sth: to use your achievements as a base for further development 建立于…的基础之上 e.g. The new plan will build on the success of the previous program. build something on something: to base something on an idea or thing 把某一事物作为另一事物的基础 e.g. Our relationship is built on trust. fulfill vt. to do something that is expected, hoped for or promised or to cause it to happen 履行（某事）；使（某事）实现 e.g. We’re suing our suppliers for failing to fulfill their contract. e.g. Much of the electrical equipment failed to fulfill safety requirements. economically ad. in a way that uses money, goods, time, etc without wasting 节约地，节省地，经济地 e.g. As a