七斗星：“文化认同”能不能成为卖点？(国外英语资料).docVIP

七斗星：“文化认同”能不能成为卖点？(国外英语资料) Can Econo Hotel, which is famous for its cheap price, get rid of the simple price competition? Will cultural identity become a new selling point? How can we ensure that the strategy of the enterprise falls on the origin of customer demand? This print journalist Wu Shaozhong Yang Yunlong. The observation of enterprise: Top Star Hotel Founded in September 2005, is a comprehensive national investment holding group, Shanghai Chu Wen Klc Holdings Ltd introduced Hongkong love hotel investment company set up Sino foreign joint ventures, the company invested $100 million to build a new economy hotel brand, create personalized, modern and fashionable hotel brand, in providing consumer delicate, noble taste personality, fashion hotel products at the same time, more to promote economy without cheap, simple but not simple, but does not enjoy the luxury business mode of life. At present, nearly 20 Direct stores have been opened. Current issue of observation: 1, is the strategic origin starting from consumer demand? 2, cultural identity can become a selling point of the hotel industry? Current moderator: Fu Qiang, President of think tank media Business representatives: He Hongzhang top star hotel management company and the Klc Holdings Ltd president Chu Shanghai Current observer: Wang Yihua, Professor of economics and management, Tsinghua University, Ph. D. supervisor, deputy director of China Enterprise Research Center, Tsinghua University Sun Liping, Professor of sociology at Tsinghua University Hu Zuohao, associate professor, Department of marketing, School of management, Tsinghua University, deputy director of China Enterprise Research Center, Tsinghua University Dai Bin, Dean, School of management, Beijing International Studies University, Yuan Yue, chairman of zero group Observation background: In recent years, the development speed of the Econo Hotel as a rocket, in some big city and tourist city, everywhere can see cheap and clean the Econo Hot