二线白酒企业突围的五个支点管理(国外英语资料).doc

二线白酒企业突围的五个支点管理(国外英语资料)After nearly 5 years of revival development, Chinas liquor industry has completely completed a certain amount of quantitative change, and Chinas liquor industry has ushered in a strategic opportunity for qualitative change. In this context, the second line liquor companies can successfully break through, there are five major points:Aspect 1: strategic attemptIn a sense, the second tier liquor companies have become the dominant side of the dragon in the field, the enterprise has gone through the initial stage of entrepreneurship, the use of fishing for the first pot of gold to complete the basic accumulation of the original. Has become a second-line liquor companies, the survival of the pressure seems to have disappeared. Entrepreneurs and entrepreneurial team has become a founding father of a country and enterprise hero, most satisfied began in reality nothing, even a little bit, enjoy the happiness of a family union and without.Without ambition, there will be no original motive for enterprise strategic thinking, and enterprises without strategy are doomed to go far. At the same time, it can also be affirmed that without the strategic or strategic intention, the second line liquor enterprises will be doomed to disappear in time.Second tier liquor companies only have the strategy and strategic attempt to have the overall idea. Only by using global thinking and vision can we stand in the future of the industry and industry and clearly understand our past, present situation and future.Many second-line liquor companies to go out to become first-line brands, the most likely lack is strategy, although it has strategic and strategic intent, for enterprises is not a difficult task. But without strategic and strategic intent, for second-line liquor enterprises, it means lack of opportunity and ability to grasp the opportunity. If a second line liquor enterprise does not have the opportunity in the eye, is doomed to be eliminated.Second tier liquor comp