保健品服务营销的前提工作(国外英语资料).doc

保健品服务营销的前提工作(国外英语资料) When engaged in health care products, has been more and more feel the product sales demand for a service is very important, usually in the field of marketing in the product sales of the head as a selling point, it is true that consumers have become accustomed to the efficacy of the product tracking, in recent years, health care products although the performance of some inhibitory effect is, but the operation and overall consumer concern is still the performance comparison, so that the overall operation of the market, operators need to adjust their business direction and business results, still operating system with the effect will certainly be affected by the environment, however, health care products in the need to the description and the promotion of the time, must be to promote the traditional media advertising, because of the disproportionate restriction and input and output, the road may be many Operators do not want to take too much into account, and some operate locally. In the management of late, market operation, after the service has become an effective means to win benefit, more need to birth a new marketing theory and model, we put together the various factors of service, service as guarantee that a marketing strategy is a health care products in our market. On the need for more services to provide enterprises with operation, rather than health care products in effect in Chinese is not a reliable industry that a short-term or service at the same time also can purify the market, take some unwilling to take the health care products companies out of the market, always adhere to the service and then, for brand building, on the effectiveness of health care products and health care products is not necessary, so that consumers can distinguish between their own need to buy what is the value of health Tasted. The regional office is the primary position of health products business, service is the key to the construction of this position, most