市场营销的(国外英语资料).docVIP

市场营销的(国外英语资料) First, the noun explanation question 1, micro marketing is an enterprise or organization through the need to predict consumer or user guide, meet the needs from the goods or services of producers to consumers or users, in order to achieve the enterprise process and organizational objectives. 2, the marketing market refers to the desire to buy and monetary ability to pay consumer groups. 3, the need is refers to the objective stimulation through the human body sensory organs caused by the brain lack of a certain state. 4, patronage motivation is based on emotional and intellectual experience, a particular store, product or brand formation of trust and preferences, prompting consumers to repeat the habit of buying a motive. 5 industry market refers to all individuals and organizations that purchase products or services and use them for the production of other products or services for sale, rental or supply of others. 6, marketing environment refers to the impact of enterprise management authorities to develop and maintain the ability to successfully deal with target customers, the sum of various factors. 7, market segmentation refers to the process of dividing the overall market into two and more than two consumer groups according to the difference in consumer demand. 8, market research is to study the development of market demand, and the market research. 9, the market forecast is based on the market investigation, the past and present known factors, to use the knowledge, experience and scientific methods of the demand changes and development trend analysis and judgment during a certain period in the future market. 10, marketing strategy is a long-term and stable action plan designed by enterprises under the guidance of the modern marketing concept and for the purpose of achieving stable marketing goals. 11, marketing channel refers to the route that the product passes from producer to consumer. It is the link between manufacturers, middlemen and consum