广告创意与策划(国外英语资料).docVIP

广告创意与策划(国外英语资料) With the stars Hirano wide in the month. Pride hurts, modesty benefits. Do not see where the annual Liaohai, autumn cry. Never be contented with your study; never be impatient with your teaching。 Advertising planning and advertising plan 1, advertising plan is action plan to achieve advertising objectives, focus on planning and action steps document advertisement plan is in order to achieve the goal of advertising, but it is more emphasis on the means and methods with the help of science, the multiple action plan (i.e. advertising plan) selection and decision making. 2, advertising planning is actually advertising planning activities, is a dynamic process, to complete a series of decision-making, and advertising plan is embodied as concrete, static documents. 3, advertising planning activities are the prerequisite for the formulation of advertising plans, and advertising plan is the advertising plan on the specific action plan decision results summarized and summarized. A plan of advertising: Definition: according to the existing information resources planning, judgment trends and determine possible goals and budget results, and then to design, select the resource allocation and the mode of action can produce the best effect, the complex process of thinking and the formation of decision making 1. advertising planning definition: on the basis of market research, according to the advertisers marketing plan and objectives, the overall planning of the strategy and strategy of advertising activities in a certain period and a certain range is carried out. 2 function 1, for the overall enterprise marketing planning, advertising planning is part of the marketing plan, is subject to enterprise marketing planning. 2, for the overall advertising campaign, advertising planning plays a core and hub role. Advertising planning is the core and soul of the whole advertising campaign. 3 advertising planning principles 1, integrity (systematicness) 2, adaptability (fle