广告设计53994(国外英语资料).docVIP

广告设计53994(国外英语资料) Advertisement design Advertising design is a profession. Is based on the application of computer graphic design technology, along with the development of advertising industry formed a new career. The main feature of this technology is the occupation Express advertising elements on the image, text, color, layout, graphics, use according to the characteristics of advertising media, through the relevant design software on the computer to realize the expression of advertising intention of a graphic art creative design activity or process. Catalog Occupation books Book 2 launches Edit this paragraph Occupation Advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: advertising theme, creativity, language, image and setting off. The ultimate goal of advertising design is to attract eyeballs through advertising. performance Advertising picture Advertising is different from the general public dissemination and publicity activities: 1) advertising is a means of communication that transfers information about a commodity to a group of users and consumers by the production or operation of the product (advertiser); 2) advertising requires payment 3) advertising campaigns are persuasive; 4) advertising is purposeful, planned, and continuous; 5) advertising is not only beneficial to advertisers, but also beneficial to the target. It can make useful information for users and consumers. spread Through newspapers, radio, television, movies, signs, windows, prints, neon lights and other media or forms, in the territory of Peoples Republic of China published broadcast installed or posted ads. Specific include: (1) advertising in newspapers, periodicals, books, catalogues, etc.; (two) using radio, television, film, video, slide show and other advertising; (three) use streets, squares, airports, stations, piers and other buildings or spaces to set up street signs, neon lights, electronic