客户关系管理95483(国外英语资料).docVIP

客户关系管理95483(国外英语资料) The 2.225/20 rule states that in manufacturing enterprises, 225% of annual profits come from 20% of customers Reporting what the customer says and does should be (). Also reflected in the evaluation of Accountants Under the customer oriented cost analysis, the cost of the enterprise is driven by (). C. The customer The relationship between customer satisfaction and enterprise benefit It is wrong to pursue customer satisfaction in isolation Business to customer satisfaction survey and evaluation, the usual practice is according to certain standards will be satisfied with the products and customer service to provide the degree is divided into several categories, such as: complete satisfaction, satisfaction and dissatisfaction is not satisfied, etc.. Most enterprises think that as long as the ratio of satisfaction and dissatisfaction is maintained to a certain level, the product or service of the enterprise will have a good market. But the facts proved that the inference was wrong and superficial. First of all, an isolated investigation can be a dangerous trap, at least for companies that expect to make a profit. Satisfaction reports only what customers say, and profitability is really the result of customer behavior. When most enterprises do this work, they often ignore the real purpose of customer satisfaction analysis, that is, profit. Most enterprises do not link customer satisfaction with re consumption and other issues closely related to profitability, while customer satisfaction is only a superficial stay in the digital sense. In fact, only loyal customers will bring more profits to the enterprise, and satisfaction and complete satisfaction are very different in the loyalty of customers to the company. The transformation between customer satisfaction and customer loyalty The transformation between customer satisfaction and customer loyalty is based on complete customer satisfaction. In other words, customer satisfaction is not enough, there m