模块四第一单元公开课.ppt

M4U1 惠振坚　祁门第一中学 Blank-filling ____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). Advertisements attractive exciting Generally commercial truth careful PSAs or commercial ads? What can you learn from these advertisements? Every breath you take will eventually destroy your future. PSAs or commercial ads? Never delete Green Keep it Forever! Enjoy your music, Enjoy your Sony! Cherish your life! Video1 Video2 Video3 Video4 video5 What kind of product or idea is being advertised? Fast-reading 1. What is an advertisement? 2. What do PSAs aim to do? They aim to teach us and help us lead better lives. An advertisement uses words and pictures to persuade people to buy a product or service or to believe in an idea. Reading strategy: reading expository writing （说明文） introduction of the subject supporting details conclusion a subject Para 1-2 Para 3-4 Para 5 Introduction of subject Para 1-2 1.Where are advertisements usually found? 2. How many main types of advertisements are there? Two types CA －－Commercial Advertisement PSA－－Public Service Advertisement differences similarities CA: _______ _______ PSA: _______ _______ Provide _______________ Use___________________ Places found____________ paid for to adevrtise for free to educate information attractive pictures and clever language newspapers, magazines, the Internet , radio and television We must not fall for this kind of trick. A toothpaste ad A grocery food ad Even if an ad does not lie, it does not mean it tells you the complete truth . supporting details Para 3 Subject: Supporting details: Conclusion: 2.Commercial ads can often give us valuable information about how to live healthy lives. 3.An