真维斯 Microsoft PowerPoint 演示文稿.ppt

JeansWest to value for money image stand out To meet the mass consumption, the price appropriate. Clothing brands of network marketing, logistics and distribution system To the public trend of casual style 1. Contenders gradually increasing, competitiveness. 2. Advertising volume is too narrow. 3. Garment quality problems, attitude problems.   strong competer between leisure brand. 2. The international low-end brands 3. other famous brand star effect. Brand positioning: Customer Analysis  : Market-Product PositioningMarketing and product markets Target market: young people 15-28 years old group, the economic situation at home medium the value of such consumer objects like clothing and fashion clothes. Position: Jeanswest have both advantages and value for money to meet the consumers mind. 5 . Marketing Program Product Strategy:Product Line: Price strategy: 1.clothing : 150-300 dollars 2.casual pants:150-400 dollars .Promotion strategy: 1.the development of interactive community for the majority of consumers 2. spokesmen 3. improve the environment Place policy:based in central slightly low consumption level of these cities Financial Data and Projections A budget totaling almost 20 million Spokesman nearly 10 million decoration about 3 million Style design about 4.5 million Others about 2.5 million. Thank you ~~~ * * * * *   Strengths Weaknesses Opportunities Threat 1. Rapid flow of information. 2. Now the increased demand for clothing 3. Youth population density4. As an international brand casual apparel industry is still relatively immature and brand market share is small  Competitive product analysis: * * *