研究生公共英语阅读C期末阅读理解试题材料(文).doc

研究生公共英语阅读C 期末阅读理解试题材料 1-5套试题 Directions: Read the passages and choose the best option to complete the statement or answer the question. TEXT A? Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English language edition of his elegant monthly art magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong. Ricci is so confident that he has christened his quest “Operation Columbus” and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR — the initials, of course, stand for Franco Maria Ricci-is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US $ 500,000. The American edition will be patterned after the Italian version, with each 160issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over “an inferiority complex about their art.” He also hopes that the magazine will become a vehicle for a two-way cultural exchange — what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.?? To realize this vision, Ricci is mounting one of the most lavish, enterprising — and expensive-promotional campaigns in magazine — publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US $ 5 million, but Ricci i