第二章 电子商务：管理视角 CH02.pptVIP

Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts Learning Objectives Define e-marketplaces and list their components. List the major types of e-marketplaces and describe their features. Describe the various types of EC intermediaries and their roles. Describe electronic catalogs, shopping carts, and search engines. Describe the major types of auctions and list their characteristics. Learning Objectives Discuss the benefits, limitations, and impacts of auctions. Describe bartering and negotiating online. Define m-commerce and explain its role as a market mechanism. Discuss competition in the digital economy. Describe the impact of e-marketplaces on organizations and industries. E-Marketplaces e-marketplace An online market, usually B2B, in which buyers and sellers exchange goods or services; the three types of e-marketplaces are private, public, and consortia E-Marketplaces E-Marketplaces marketspace A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services) but do so electronically E-Marketplaces Customers Sellers Products and services digital products Goods that can be transformed to digital format and delivered over the Internet Infrastructure Front end Back end Intermediaries Third parties that operates between sellers and buyers Other business partners Support services E-Marketplaces front end The portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway back end The activities that support online order fulfillment, inventory management, purchasing from suppliers, payment processing, packaging, and delivery Types of E-Marketplaces: From Storefronts to Portals Electronic Storefronts storefront A single company’s Web site where products or services are sold e-mall (online mall) An online shopping center where many online stores are located Visualiza