对企业核心竞争力再认识.pdfVIP

对企业核心竞争力的再认识 对企业核心竞争力的再认识 张建民 （云南大学工商管理与旅游管理学院，云南昆明 650091） 摘 要：核心竞争力是企业竞争力的基础。一个没有核心竞争力的企业, 也就不存在真实的竞争力。本文从竞争要素和竞 争优势分析入手，对核心竞争力的有关观点进行了述评，然后对核心竞争力的内涵进行了再认识，并分析了核心竞争力的基 本识别特征，探讨了核心竞争力与竞争优势间的传导、作用机制。笔者认为，企业竞争优势的来源一般有四个途径，即人无 我有的专有资源、适当的生产经营规模、高超的竞争能力和棋高一着的竞争行动；核心竞争力是存在于企业内部的、能提供 具有特异性或成本优势的关键性产品或服务的能力，或者能为企业带来持续竞争优势的能力组合；核心竞争力具有价值性、 拓展性、独特性、动态性和根本性特征；从资源开始，到核心竞争力，再到竞争力，最后到竞争优势，反映着核心竞争力与 竞争优势间的传导过程，也反映着企业的价值形成及其实现过程。 关键词：竞争要素；竞争优势；核心竞争力；核心能力；企业管理 中图分类号：F270.7 文献标识码：A 文章编号：1004- 292X（2011）01- 0055- 05 Rethinking on Core Competence ZHANG Jian-min （School of Business and Tourism Management, Yunnan University, Kunming Yunnan 650091 ，China ） Abstract ： Core competence is the basis of enterprise competence. A business organization without core competence cant really possess competence. This paper begins with analyzing the key competitive elements and advantage, then makes a review about related viewpoints, and then rethinks on the intension of core competence. This paper also analyzes the fundamental characteristics for distinguish core competence and probes into the conduction mechanism exists between core competence and competitive advantage. The author holds that there are four sources that enterprise competitive advantages come from, that are exclusive resources, appropriate production scale, superb competitive capabilities and superior competitive actions. Core competence is a combination of capabilities, which exists within an enterprise and can help to provide exclusive products and services at low cost. There are five characteristi