高中短文语篇分析.ppt

content genre ——argumentation structure main idea textual pattern——general-specific pattern coherence （how？） * * 讲解：Alice 制作：Jassica 【1】 Background music may seem harmless, but it can have a powerful effect on those who hear it. Recorded background music first found its way into factories, shops and restaurants in the USA. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music. 【2】To begin with, background music was intended simply to create a soothing atmosphere. Recently, however, its becoming a big business. An American marketing expert has shown that music can boost sales or increase factory production by as much as a third. 【3】 But it has to be the light music. Lively music has no effect at all on sales. Slow music can increase receipts by 34%. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. Yet, slow music isnt always the answer. The expert found that in restaurants slow music meant customers took longer to eat their meals, which reduced overall sales. So restaurant owners might be well advised to play faster music to keep the customers moving-unless, of course, the resulting indigestion leads to complaints. 语篇结构：总分 体裁：议论文 语篇组织模式：概括具体模式 时态：一般现在时 人称：以it使用为主，较为客观，有说服力 表示时间与分述顺序：very soon,now,recently ,first, to begin with. Very soon it spread to other parts of the world. Now it is becoming difficult to go shopping or eat a meal without listening to background music. To begin with, background music was... 表原因：because. This is probably because shoppers slow down and have more opportunity to spot items they would like to buy. 就逻辑语义关系而言： 表转折：but, ,however,yet. Background music may seem harmless, but it can have a powerful effect on those who hear it. Recently, however, its becoming a big business. Yet, slow music isnt always the ans