政府监管策略与供应链生产商绿色行为博弈研究.pdfVIP

仕界#叶钱研竟岛 t ，t.. 第 33 卷第5 期 V l. 33 No.5 2011 年 10 月 920 -922 页 、可ORLD SCI.TECH RD Oct. 2011 pp.920 - 922 政府监管策略与供应链生产商绿色行为博弈研究* 金常飞. • (湖南大学经济与贸易学院，湖南省物流信息与仿真技术重点实验室，长沙 41∞79) 摘 要;应用博弈理论构建了供应链中政府与生产商的多策略博弈模型，求出博#双方的混合策略最优解，使绿色供应链中政府 与生产商之间达到共赢的结果J 然后根据求解结果分析，分析政府监督成本以及非绿色行为的惩罚程度等因素对博弈均衡结果 的影响，最后进一步阐明提高绿色供应链整体效益的基本思路和政策建议。 关键词:绿色供应链:博养;最优策略;政府监管 申圈分类号:白74 文献标识码:A Researches on Strategy for Supervision of Government and Green Behavior of Manufacturer in Supply Chain based 00 Game Theory JIN Changfei • • (School of Economy and Trade ,Hunan University Key Laboratory of Logistics Infoπnation and Simulation Technology ,Hunan University ,Changsha 410079) Abstract: In order to seek the .. win-win 时tuation between govemment and manufacturer in green supply chain , th 哥ame model of multÎ- strategy between govemment and suppliers Îs constructed. Th.. optimal mixed-strategies of the govemment aml suppliers under equilibrium conditions are seeked by using game theo可. It is shnwn that the economic policy can b俨 adjusted by the govemmcnt according tn the (阳ts of govemment sup..rvision and the penalties on non-green behaviors. ßased on th屿， theoretical ideas for govemment are provided to improve the effì(iency of the green supply chain. Key words:green supply chain;g田ne the。可;optimal strategy; govemment supervision 2 博弈模型构建与分析 引言 2. 1 基本模型概念 随着资源耗竭和环境污染的日趋严重，世界各国反地区 已将保护环境和nJ 持续发展作为当今社会的重要