美国酒店协会教育学院-酒店类市场营销课程问题.doc

2014.9-2015.5 美国饭店协会教育学院-市场营销 Marketing in hospitality industry酒店类市场营销 西安外国语大学旅游学院会展经济与管理12级王进利 [2015.1.1]  Chapter 1 3 Chapter 2 4 Chapter 3 5 Chapter 4 6 Chapter 5 7 Chapter 6 9 Chapter 7 11 Chapter 8 12 Chapter 9 13 Chapter 10 14 Chapter 11 15 Chapter 12 16 Chapter 13 17 Chapter 14 18 Chapter 15 19 Chapter 16 20 Chapter 17 21 Chapter 18 22 Chapter 19 23 Chapter 20 24 Chapter 21 24 Chapter 22 25 Chapter 23 26 Chapter 24 27 Chapter 25 28 Chapter 26 29 Chapter 1 Understanding the Hospitality Industry Which of the following would be considered a major sector of the hospitality industry?