某企业的营销诊断(国外英语资料).docVIP

某企业的营销诊断(国外英语资料) Advantages: product quality, trustworthy, quality assurance, good after service, rigorous marketing attitude and philosophy. Disadvantages: not a good product sales and training plan, not the red 100 itself unique selling point well communicated to the dealer or customer terminal. Product channels are limited to hardware, decoration materials and other wholesale markets, and no increase in terminal promotion and development. Methods: to develop a series of products, according to different channels such as distributors, terminal training materials, improve the business personnel and the quality of dealers and overall product development skills, build a good platform for sales channels, distributors, products Opportunity: a huge market space, poor brand loyalty of consumers, the market disorderly, provide a huge market opportunity for red 100 build energy-saving lamp lighting industry leader. Threat: many manufacturers of low impact market strategy, in the form of price to enter the market, to occupy part of the market at low prices, broaden the channel model, and increase the development and maintenance of special channels. For areas already developed: Hebei, Cangzhou and Shijiazhuang The channel: products mainly to the wholesale hardware channels, and city lighting, decorative city and some large terminal channels to is not perfect, the display of products is poor, not very good display of products, promotional items and use is not very place. Recommended by the company to send personnel to assist dealers to open up new market channels, at the same time developing new channels, maintain customer good old customers of the company, in the hardware store and terminal stores are developed by 5-10 store promotional items, diversification, diversification of forms of promotion, from the channel to the terminal, from the dealer to the terminal consumers etc. multi direction and multi group promotion, to maintain a good image of the terminal, to maximize t