棋牌游戏运营(国外英语资料).docVIP

棋牌游戏运营(国外英语资料) Section 1. The object environment of an enterprise I. the macro environment faced by enterprises In recent years, the state has repeatedly the importance of network game, from the development of anti addiction to Internet cafes around the standardized management and the seizure of some unhealthy content on the Internet site, countries have attached great importance to the standardization and repeatedly. In the next few years, it is still the development period of the network, but it is also more mature and standardized. In 2008, the economic crisis in the United States affected the development of the global economy, and the impact on Chinas economy was not small. The network game is also affected, but the overall effect is small, but from a certain aspect also affected its development, now all operators are constantly introducing new game and added value to the product, make a lot of activities to attract every game player. Second section. Market analysis For the current domestic chess game, mainly Tencent, Lianzhong, midstream, winger, sailing and other brands. (this part I penned, is not sufficient data and time to investigate all the major competitors, according to the situation of several competitors respectively should take place, the competitors marketing strategies, as well as its platform characteristics and the promotion strategy respectively to write) I usually contact is Tencent QQ game. It mainly attracts many players through many props and extras, plus its huge popularity. Such as kicking gem game player, can not be negative, and characters of the decoration to show attracted many game player, through virtual conditions to meet the peoples desires. It can be said that it has attracted most of the players with other major operators, and it has been in the leading position in the industry. The company will enter the industry at this time. Just started to pick up the market can access or followers to enter. The careful investigation is in t