海外经销商的开发与管理暨海外客户关系管理(国外英语资料).doc

海外经销商的开发与管理暨海外客户关系管理(国外英语资料) Development and management of overseas distributors and overseas customer relationship management Meeting organization: 168 training network Time and place: April 2012, 21-22, Shanghai, April 2012, 28-29, Shenzhen Course fee: 2800 yuan / person (including data fee, lunch and afternoon tea, etc.) Course objects: company executives, foreign trade personnel, foreign trade offshore trade operations, international tax avoidance and bonded logistics personnel, international freight forwarders, Private Companies boss, personal foreign trade SOHO gens Contact number: O75586154194, Mr. Hu, Mr. Lin. =========================================================================== Syllabus: The first part is the development and management of overseas distributors First, the strategy of looking for overseas distributors 1. what types of overseas distributors and their cooperation characteristics? 2. what are the trade and product characteristics of overseas distributors? 3. how to find potential and potential overseas distributors? 4., brand and product line - how to determine the basis for overseas dealer selection? 5. how to visit an overseas dealer for the first time or how to communicate for the first time? 6., through the first visit to determine the overseas dealers comprehensive strength and willingness to cooperate strategy Two, overseas dealer selection criteria 1. what are the general ideas for choosing overseas distributors? 2., how to conduct the overseas dealers strength certification? 3., how to evaluate and evaluate the marketing awareness of overseas distributors? 4. how do you evaluate the market ability of overseas distributors? 5., how to conduct a comprehensive measurement of the management ability of overseas distributors? 6., how to determine the willingness of overseas distributors to cooperate? Three, affecting the overseas dealer business development factors 1., the influence of country characteristics of overseas distri