白酒策划：白酒企业缺乏执行力的六大根源(国外英语资料).docVIP

白酒策划：白酒企业缺乏执行力的六大根源(国外英语资料) The day before the industry and a friend chat, he mentioned a problem, what China enterprises lack the most? The author answered without hesitation: executive power. I consulted many enterprises, while doing the interview, the person in charge of the enterprise to emphasize their execution and how strong, but the project group after intervention is another world, so, corruption, low efficiency, meet the eye everywhere mutually making excuses phenomenon. There may be two reasons for these phenomena. One is that the responsible person intentionally conceals it; on the other hand, they fail to understand the meaning of the executive force, or are unaware of the importance of execution. What is executive power? The author believes that the enterprise decision-making is implemented in order, to achieve the desired goal. To execute in place, we should consider three factors, first of all, who is to implement, followed by the execution time, that is, when the start, what time is over, and finally the implementation of standards. Some business executives, after receiving the instruction first consideration is not how to execution, but the decision is correct or not, to the management to put forward their own views, to correct clever, or consider the decision whether profitable, resulting in slow execution or deviation. A decision to perform in place or not, how much impact on the enterprise, the author witnessed Henans two beer companies, they also decided to enter the high-end market in Henan, one of the implementation requirements are very strict, in a short period of two or three years, the annual sales volume of more than 200 thousand tons, among the first echelon of Henan beer. Another sales policy, the sales staff to go all the way to pocket in the high-end products has yet to pick up. Therefore, in this era of fierce competition, no implementation, enterprises will not have the core competitiveness. What are the reasons for the low executi