第四章 品牌管理的基本内容与组织形式(国外英语资料).docVIP

第四章 品牌管理的基本内容与组织形式(国外英语资料) This article is contributed by zhouwenxin999 Fourth, the basic content and organization form of brand management Case 1: American P Gs brand management question: Thinking: 1. What are the basic assumptions and reasons for the P G brand management system? 2, discuss the advantages and disadvantages of P G multi brand system from the consumers point of view. And shortcomings. 4.1 the connotation of brand management brand management connotation 4.1 brand management is the enterprise strategy as a guide to brand management is the enterprise assets brand strategy as a guide, as the core, around enterprise creation, as the core, around enterprise creation, maintenance and development of the main line of the main brand, comprehensive use of various resources and means, comprehensive use all kinds of resources and means collectively increase brand equity and brand equity, to build a strong brand to a series of management activities to achieve the. Activities collectively. Brand management is to create a relatively competitive advantage, brand advantage, make the brand play a driving role in the enterprise operation, good in effect, make the enterprise behavior obey and embodies the core value and the spirit of the brand, and constantly improve the enterprise brand asset value and spirit, and constantly improve the enterprise brand assets for the enterprise, has laid a solid foundation for hundreds of years a gilded signboard. The industry has laid a solid foundation for hundreds of years a gilded signboard. 4.2, the basic content of brand management With the target 4.2.1 to develop the brand management in the direction of 4.2.1 to develop the brand management direction and target according to the enterprise development strategy, according to the enterprise development strategy, brand management goal is through the study of the target consumer demand, target consumer demand, through the integration of enterprise resources and effective use of v