经销商转型升级(一)(国外英语资料).docVIP

经销商转型升级(一)(国外英语资料) As the name suggests is a hub connecting dealers, manufacturers and consumers, it plays a certain role in the promotion in the field of marketing, but in recent years, many manufacturers have proposed the channel flat China, is bound to have replaced the dealer if things go on like this, may; especially increasingly fierce market competition, enterprises need to quickly understand the market information. In order to cope with the market changes, as companies will only come into the market first, in order to get the accurate and timely market information. The development of the market, to the dealer friends a vivid lesson, dealers are not used to the shopkeeper and to merchants to win business, stick to the previous third of an acre, who is bound to be out of the market, all these require dealers need to upgrade, to adapt to changes in the market, steady development, create own brand. The evolution of channel transformation is mainly based on the change of retail formats. Let us look at the evolution of channel: with entering the international hypermarket Carrefour, WAL-MART and other foreign retail industry, also contributed to the development of domestic retail chain enterprise, Shanghai Hualian, Lianhua and ngs are in rapid development. China channel members of the operation of the market and the market status of Jingyu stages the initial stage (early 80s via location to late) profiteers courage, speed, diligence, relationship and business intuition from minor to large distribution plant strong business weak gold stage (late 80s to 90s) the shopkeeper. The main dealer from slave to sit, eat network profits dealers are the center of gold pathway II (90s to late 90s) merchant vulnerable dealers to provide door-to-door delivery services the rapid popularization and profits began to decline the power balance of manufacturers dilemma period (90s late) salesmen, some dealers began channel precision farming profits further diluted marginalized due to