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若何培训经销商的员工做好D终端(国外英语资料)
如何培训经销商的员工做好D终端(国外英语资料)
The author as a salesman, dealers often heard people complain about, the market is not easy to do terminal distribution. I was in the intensive and meticulous farming in an article brief introduction of market distribution, and the distribution of the importance of. The following staff repeatedly found several errors of distribution, market distribution exist. According to these questions, the author makes some summary, and how much inspiration is gained by communicating with the employees of the distributors.
I think that the good market terminal distribution is an inevitable process currently in the development of the market, manufacturers and distributors to cooperate, common good terminal distribution market. But I found that currently on the market, especially in the presence of a misunderstanding of FMCG field, including some industry veterans, think the market terminal distribution generally refers to a means of the listing of new products. I think that when the market development to the service competition stage, the market is in the extension of the terminal distribution: distribution terminals by the new listing promotion extended to new products, increase product variety, market development, customer service service terminal products.
In recent years, with the sinking of the market channels, as well as the product of increasingly fierce competition, a time of terminal distribution has become the focus of controversy in the industry, especially in the FMCG industry. But most of the discussion is about how to promote new products, and how to promote new products. I think that the understanding of the terminal distribution is not comprehensive, leading manufacturers and distributors to ignore the other role distribution in the terminal distribution process, distribution and so on a number of exchange of skills there is a certain one sidedness.
I think the terminal distribution is not easy, need to continue to adhere to the manufactur
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