茅台们的矛盾管理(国外英语资料).docVIP

茅台们的矛盾管理(国外英语资料) In 2011 Chinese prices continue to soar, although the country has been in the macro-control, but the price did not fall but rise, as the traditional liquor industry economy, the wave of price rise in prices is also tired of breaking new highs, super luxury development, led by Moutai China liquor giants, are starting to 1000 yuan more than the mainstream price with the layout of the market and competition, Moutai, Wuliangye, Guo Jiao 1573 Chinese taste and many regional wines have stood 1000 yuan price mark, high-end liquor luxury has become a foregone conclusion. But as the liquor brand marketing sustained attention of the staff, I have to worry about Moutai, how to better understand the brand in the luxury after docking with the image of the mainstream social values have become Moutai luxury primary discipline problems. At present, in a world of hatred of the rich, the mentality of hatred in society, at the same time, Moutais luxury, capable of docking the mainstream social values, let themselves into society and the achievement of the luxury brand value, so that the majority of people agree that this is the most important consideration of Moutai, rather than blindly pull high price, then to meet the small part of the affluent consumer mentality. From the current high-end liquor blind luxury, personally believe that the Moutai will contradict the following aspects, it is necessary to face the enterprise itself, but also a need of enterprises brand promotion direction, luxury road Chinese liquor must go, but how to make rational development of the brand in the luxury before this enterprises need to focus on. Image contradictions: Corruption with wine, contrary to the brand itself value When it comes to liquor luxury, the first thing to talk about is the luxury of liquor brands. Many luxury goods abroad, is often the consumption trend of the guide ideology, advocates, the taste of life symbol and artistic style of the benchmark, so foreign luxury br