虚拟代言：视觉偶像营销(国外英语资料).docVIP

虚拟代言：视觉偶像营销(国外英语资料) The first is the visual idol, an audience familiar with the virtual image, however, Teenage Mutant Ninja Turtles, Transformers and Altman, Garfield cartoon image, visual icon is not only cartoon characters, they have their own vitality, appeal and creativity, can make the audience psychological resonance in the interaction. 150 million and 20 million, is the most important in the China two instant messaging software Tencent QQ and MSN active registered users of the scale, from the beginning of 2007, one for the Internet chat exchange instant feeling icon, to spread the virus like speed, image because of network people sought to gain a huge business now, this value, called rabbit rabbit, is fame, became the Motorola and HP related products advertising spokesperson. Rabbit and Zhang box By the end of 2007, with the MOTO Q8 marketing activities, first in the history of global mobile phone virtual spokesperson, rabbit officially became Motorola full keyboard smart mobile phone MOTO Q8 ambassador for processing documents, Internet chat, was described as a network Master or Master communication, like the real idol Jay Chou. Hold the mobile phone in the Billboards and buses on the city. As a young man at the target audience China love fashion, keen Internet mobile phone, Motorola interactive platform uses a creative, as far as possible into the target audience of consumer culture, the use of the personal expression of Web2.0 culture, touching their emotion, this is undoubtedly great success. Like Motorola, HP also took a fancy to the rabbit great charm and commercial value, the end of last year, HP launched in Beijing my computer is my stage the youth market strategy, the mobile phone, rabbit became the spokesperson of HP notebook computer, the lives of young people into the marketing way, obviously and HP also resonated, want their brand into the lives of young people, the main objective is to select HP tuski as the image of endorsement. Because, comp