论外资冲击下的中国区域啤酒品牌对策(国外英语资料).docVIP

论外资冲击下的中国区域啤酒品牌对策(国外英语资料) Game of capital On Countermeasures of Chinas regional beer brands under the impact of foreign capital General manager Kang Youzheng, vice president of Aike Tai Group \ Shanghai AKT Consultant So far the most massive financial empire in human history, the 1 Rothschild family famously said, as long as I can control the currency issue of a country, I dont care who makes the law.. Today, in the Chinese beer industry under the competition for capital, we can make a slight change to the successful integrator. As long as I am in control of an enterprise, I dont care who created it.! First, the Chinese market, foreign capital bonanza 9 million 600 thousand square kilometers, a population of 1 billion 300 million consumer, for several consecutive years of high GDP growth, these figures often let foreign drool with envy. Its really hard to find such a big market for consumption potential and space in the world. With the further opening up of WTO, China replaced the United States as the worlds largest and most competitive market. The open Chinese market has gradually integrated into the process of world economic integration, and the beer industry has become one of the industries with the highest degree of opening. According to statistics released by the National Bureau of statistics, Chinas beer output ranked second in the world for 9 consecutive years. In 2002, it surpassed abouttons in the United States, ranking first in the world with a total output of 23 million 863 thousand tons. In 2 The regional brand of per capita consumption, increasing the integration of local enterprises and gradually weakened, until the demise of the sale, there is probably no more good information environment than love beer enterprises heard of global warming (summer increasingly early summer, more and more long). In the global beer industry, the transnational foreign capital predators who are rich in capital have come back again after the tide off the tide of