超市服务问题及对策探讨72199(国外英语资料).doc

超市服务问题及对策探讨72199(国外英语资料) Discussion on supermarket service problems and Countermeasures.Txt Discussion on Problems and Countermeasures of Supermarket Service [Abstract] under the increasingly fierce commercial competition, the service problem has become the key to the success of supermarket management. Through market research, combined with the service gap model, the paper analyzes the main problems and the root causes of supermarket service. From improving customer satisfaction, guiding customers to establish reasonable expectations, establishing service standards and reasonable positioning of supermarkets, the paper puts forward some countermeasures and suggestions to improve supermarket service. Supermarket; service gap model; customer satisfaction First, the supermarket service problems Business competition is becoming increasingly fierce, the supermarket has been recognized for and retain customers in the long-term importance, therefore also take some measures to improve the service to attract customers, but in real life, the supermarket service there are still some problems which affect customer shopping. (1) the goods offered by supermarkets are difficult to meet customer requirements With the development of society and the improvement of living standard, people are demanding more and more goods. At present, many supermarkets provide goods that are difficult to meet customer demand, so that customers are not satisfied. The main manifestations are: 1, the quality of goods is difficult to guarantee. Take the food as an example, the customers food safety consciousness is more and more strong, the supermarket clean and tidy shopping environment, the relative standard purchase channel, has obtained the customers trust. But there are still some supermarkets for a temporary profit, as long as the supplier to more concessions, regardless of the quality of goods, and even selling expired products, to the interests of customers harm. 2, a wide range of commodity simpli