销售经理如何决胜招商(国外英语资料).docVIP

销售经理如何决胜招商(国外英语资料) How to find the ideal dealer? First of all, we must make preparations. The preparation is before departure at the company headquarters to the investment program, the companys marketing strategy, to grasp the full, going where the transaction may be dealers are studied thoroughly, and the market situation, local rivals, and in this situation, the company should face the problem of how to promote the success of products etc. we have to consider carefully, so, go to the regional market, can effectively start investment. Is the so-called temple is better than gaotang. Where does this information come from? One is to look at the advertising investment, or in the rum, merchants will find the door, are interested in doing the dealers, who are more aware of the dealer and he had to deal with, can be used as the first choice, the other is a friend and colleague, the dealer is introduced, which can be used as second choice after that, through a variety of media to find, such as professional newspapers and magazines, on the website published all the regional market dealers list, these dealers can be used as alternative, go to the local market, take the initiative to visit, with access to carefully examine. Assess dealers and ensure successful investment Not every dealer is worthy of development, dealers need assessment, specific from what aspects? First, the strength of dealers. No matter what the company can give dealers preferential conditions, dealers must have the strength, with practical experience of the authors point of view, if the dealer is no strength, so he can easily beat a retreat, as the stage of high-end liquor catering and most go super channel, and the characteristics of this channel is food, many dealers super terminal pressure the payment account, if the dealer has no financial strength, it is easy to get stuck in cash strapped predicament, their companies into the quagmire, unable to extricate themselves, so this point must not relax. Se