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长治菜谱(国外英语资料)
长治菜谱(国外英语资料)
Menu plays an important role in the management of restaurants, and some people even attributed the success of restaurant management to the success of menu design. This shows that the menu plays a big role. In order for the menu to achieve the desired effect, you must understand the function and function of the menu.
I. the largest source of information
The layout and decoration of the restaurant conveys the whole information of the restaurant to the guests. The menu offers guests is the specific information of the restaurant, the restaurant a glance can eat meal.
A well-designed menu, there are other aspects of information. First of all, to inform the sex information, including restaurant name, specialty dishes, business hours, additional fees, payment methods, telephone number, location and so on. Now, most restaurants and restaurants dont have enough information on their menus, especially when they dont include phone numbers on the menu, which illustrates the point of wasting an excellent marketing opportunity.
The second is trust information. As indicated on the dishes in the menu, share plate size standard can give people the feeling of genuine goods at a fair price on the menu, published in the enterprise creed and service standards, is a kind of trust information, allows customers to produce a sense of trust restaurant. For example, McDonalds fast food restaurant on its menu marked reliable quality, quick service, clean sanitation and reasonable price four commitments. This is a kind of trust information. At home, this information is often neglected.
In addition, some restaurant menus are also set with honors and other introductory information. Such as restaurant background, characteristics and celebrities of the restaurant compliment media on the restaurants positive evaluation etc.. This kind of information is brief and brief on the front page of the menu, which helps to set up a good image of restaurants and restaurants.
Two 、 good communicati
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