顾客凭什么买你的？(国外英语资料).docVIP

顾客凭什么买你的？(国外英语资料) This consumer experience related to the core values of the brand can be truly felt, and it is also a more effective way to communicate with consumers. Brand pulling force and promotion thrust, facing the complicated market environment, we need to do the basic work well. What do consumers buy from you, not competitors? In this regard, there are two points need to attract the attention of enterprises, and then adjust their marketing strategy. Brand pull In fact, no matter who is a rational consumer or a sensible consumer, no one will deny that he is a smart consumer. They believe that they are masters of truth, and that they prefer to believe in their own experience and judgment. The fact based on experience and judgment is the reason they pay for what they think is value. The fact that we are talking about usually comes from the grasp of consumer demand and is achieved through the initiative of the enterprise. Under normal circumstances, enterprises need to adopt two steps to achieve this objective: first, we need to create a clear fact, this fact should come from the market, from the survey, from the consumer; second, find the fact that after the brand communication and promotion to guide and constantly strive to shape and strengthen the fact. We call this process pull up and create a buying drive by shaping brands, forming value perceptions, and occupying consumer mental resources. For example, the merchant will underwear through product design and advertising, creating bring good shape for your reality, this is the reason for consumers to buy underwear underwear. Most consumers will think that mousse mattress is a foreign brand, the quality of reliable, comfortable and better, so willing to press the import brand price to buy. Consumers buy Wang Laoji, is that it can be a goal, but in fact it says fear of angry Wang Laoji drink. Note that this fact must satisfy three conditions: first, the fact is that consumers are concerned about and attention