苹果和三星的创新发展战略研究.doc

苹果和三星的创新分析 摘要：随着经济的发展，企业融入了变化多端的世界，世界的消费市场、竞争对手以及各种因素都在不断地变化，因此企业所处内外环境变化的广度、深度和速度都是空前的。形势迫使我们要应变。尤其是在世界经济全球化的今天，创新能力已经成为一些大企业迅速崛起的重要能力，是企业可持续发展的重要战略。作为优秀企业的代表——三星公司和苹果公司更是在创新能力方面占据了重要地位。 本文通过对三星公司和苹果公司创新的对比探讨，分析创新对现代创新型企业的重要作用，研究三星公司和苹果公司在创新发展过程中的市场定位和竞争力分析。针对不同环境背景下的创新型企业，研究出创新型企业在发展的过程中遇到的问题，并给出如何解决这些问题的一些建议，能够对国内企业在创新发展方面起到积极的促进作用，从而提高企业的综合竞争实力。 关键词：创新 苹果和三星的创新对比 创新的分类 Analysis on Innovation of Apple and Samsung Abstract: With the development of economy, Chinese enterprises into the changing world , the world of consumer markets , competitors, and various factors are constantly changing, so the breadth , depth and speed of changes in internal and external environment in which the enterprise is unprecedented the . Situation is forcing us to strain . Especially in todays globalized world economy , innovation has become an important capability for the rapid rise of large enterprises is an important strategy for sustainable development of enterprises . As a good corporate representatives - Samsung and Apple is in the innovative capacity to occupy an important position. Through comparison of Samsung and Apple s innovative development strategy to explore , analyze the important role of modern innovation and development strategy for innovative companies , Samsung and Apples research in the development process of innovation and competitiveness in the market positioning analysis . Innovative companies face under different environmental backgrounds , summed innovative companies encounter problems in the course of development, and gives some suggestions on how to solve these problems , domestic enterprises can play in the promotion of innovation and the development of positive action to improve the comprehensive competitiveness of Chinese enterprises. Keywords: innovation strategy innovative contrast The classification of innovation目 录 1.创新的理论分析 1 1.1.创新的概念 1 1.2企业创新的分类 1 1.3创新对企业发展的重要意义 2 2.苹果和三星的公司发展简介 3 2.1苹果公司的发展背景分析 3 2.1.1苹果公司的创立 3 2.1.2苹果