译林牛津英语高一模块4 Unit 1 Reading advertisements 教学课件.ppt

THANKS * * * * * * * * * * * * * * * * * * * * Unit one Advertisements By Zhang Runxia   Step 1: Lead In Task 1 : A Slogan Guessing Game  1. Just do it Nike   Step 1: Lead In Task 1 : A Slogan Guessing Game  2. Behind that healthy smile, there’s a Crest kid. Toothpaste 健康笑容来自佳洁士。   Step 1: Lead In Task 1 : A Slogan Guessing Game  3. The choice of a new generation. Coke Pepsi-cola   Step 1: Lead In Task 1 : A Slogan Guessing Game  4. Take TOSHIBA, take the world. 拥有东芝，拥有世界。   Step 1: Lead In Task 1 : A Slogan Guessing Game  5. Tide’s in, dirt’s out. 有汰渍，没污渍。   Step 1: Lead In Task 1 : A Slogan Guessing Game  6. Start ahead. 成功之路，从头开始。   Step 1: Lead In Task 1 : A Slogan Guessing Game  7. Good to the last drop. Maxwell coffee   Step 1: Lead In Task 1 : A Slogan Guessing Game  8. A diamond lasts forever. 钻石恒久远， 一颗永流传。 De Beers   Step 1: Lead In Task 1 : A Slogan Guessing Game  9. Apple thinks different. 苹果电脑，不同凡“想”。  Step 1: Lead InTask 2 : Pair Discussion  A good advertisement can be… A good advertisement clearly expressed creative attractive effective persuasive easy to understand impressive informative   Step 2: Careful Checking   Task: List all the examples of advertisement in the passage and divide them into 2 parts. Step 2: Careful Checking  1. Bright-teeth fight bad breath. 2. You are proud of your cooking, so shouldn’t you buy the very freshest food. Commercial Ads PSAs 1. Yes to life, no to drugs. 2. Knowledge changes life. 3. Project Hope—educating every child. 4. When you smoke cigarettes, you are slowly killing yourself.   Step 3: Comparative Reading   Task: try to find the similarities and differences between com