个案-爱爱猪.PDFVIP

個案- 愛愛豬 A Case – LuvLuvPig 神秘創作人 Stig Designer 第一步: 企業知識來源 Step One: Sources of Enterprise Knowledge 愛愛豬LuvLuvPig 企業知識 Enterprise Knowledge 採購知識 研究知識 市場推廣知識 生產知識 分銷知識 Purchasing Research Marketing Manufacturing Distribution Knowledge Knowledge Knowledge Knowledge Knowledge 愛愛豬擁有哪些知識資本？ What IC Does LuvLuvPig Possess? 人力資本 Human Capital • 從學校和生活得來的專業知識 Expertise arising from academic and life experience • 僱員人數較少，但團隊精神強勁Effective teamwork within a small workforce 生活中 喜歡交朋友 瘋狂有趣的創新能力 和分享 • 員工具備良好溝通技巧Good staff communication skills crazy, funny, like to make innovative friends and idea in life to share 愛愛豬擁有哪些知識資本？ What IC Does LuvLuvPig Possess? 結構資本Structural Capital • 詳細的工作手冊A detailed work manual • 訂有明確準則的賞罰制度 Rule-based incentive scheme system • 有效的資料保安政策An effective data security policy • 已註冊的商標及外觀設計Registered trademarks and designs  • 行之有效的軟件管理制度Well-implemented software management system 愛愛豬擁有哪些知識資本？ What IC Does LuvLuvPig Possess? 關係資本Relational Capital • 與專業機構的良好工作關係 Effective working 易相與 relationships with professional organisations • 與政府的良好關係Good government relations easy to • 藉定期舉行聚焦小組會議，制訂良好的客戶支援措施 Good consumer support developed through regular focus-group meetings work with • 管理人員與前線員工的合作關係Co-operative management-shop floor relationship 愛愛豬如何釐定知識資本比重？ How Does LuvLuvPig Weight its IC?