财务英语之服装行业分析.pptVIP

The clothing industry The value of the industry chain is focused on its brand . Characteristics of Chinas apparel industry Development of Chinas garment industry can be divided into three periods Clothing industry began to enter the brand marketing model. CUSTOMER SEGMENTS LEADING COMPANIES Threats and Opportunities Predict the future Thank You! * * 1 Definition and Development 2 Customers and Companies 3 Threats and Opportunities 4 Predict the future Clothing enterprises Consumer Design→Produce→OEM Associated enterprises Service organizations Upstream surface materials Downstream marketing channels Clothing industry is a full of passion and vitality, but also vary from minute to minute of traditional industries. Chinese is the worlds largest clothing consumer and producer. The development of the apparel industry has promoted the development of national economy China, made enormous contribution for China export. Chinese has become the worlds largest clothing production and processing base, every three pieces of clothing in the world, one from China production. Competitive industry Product variety, fast update Added uneven more Small and Medium Enterprises Short payback period The low level of information High dependence on foreign Low barriers to entry labour concentrated indurstry Low investment costs Chinas garment industry Has formed a complete industrial system Seize the opportunity of joining WTO.World clothing power steering upgrade from a big country in the world clothing. The first phase of industrial upgrading （ 1978~2000） The second phase of industrial upgrading（2000 ~ Formation of industry （1949~1978） Under the planned economic system of clothing is not included in the state plan The 1 quarter of 2009 to the 1 quarter of 2012 clothing enterprise boom index The four elements of brand marketing mode Brand name, packaging design, product price, brand concept, brand Applicable…… Advertising style, communic