2013年春季广告学网上作业1(国外英语资料).doc

2013年春季广告学网上作业1 Candidates answer questions Job name: Spring 2013 advertising online homework 1 volume: SA Homework score: 100, pass score: 60 Start stop time: 2013-4-15 23:22:57 to 2013-4-15 23:37:02 Student score: 100 Standard questions total score: 100 standard score: 100 Detailed information: Question number: 1, question type: Radio question (please choose the only correct answer in the following options): 5 Content: From the earliest historical data, our advertisement sprouted in (). A, primitive times B, Shang and Zhou Dynasties C, spring and Autumn Period D, the Warring States Period Standard answer: B Student answer: B The score is 5 Question number: 2, question type: Radio question (please choose the only correct answer in the following options): 5 Content: In 1445, (J.Gutenberg) J. invented the metal movable type, from which movable type printing technology was widely used. It represents the beginning of a new stage in advertising. A, Soviet B, American C, Chinese American D, German Standard answer: D Student answer: D The score is 5 Question number: 3, question type: Radio question (please choose the only correct answer in the following options): 5 Content: The worlds first television station was set up in 1936. A, USA B, England C, Germany D, France Standard answer: B Student answer: B The score is 5 Item number: 4 multiple-choice questions: (Please tick the check box to choose the correct answer, answer in the following options can be more than the score: 5) Content: General characteristics of consumer behavior include () A, autonomy B, cause specific C, purpose D, sustainability Standard answer: ABCD Student answer: ABCD The score is 5 Item number: 5 multiple-choice questions: (Please tick the check box to choose the correct answer, answer in the following options can be more than the score: 5) Content: The cultural factors that influence consumer behavior are: () A and values B and subculture C, regional culture D, pop culture E, social strata Standar