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2013年春季广告学网上作业1(国外英语资料)
2013年春季广告学网上作业1
Candidates answer questions
Job name: Spring 2013 advertising online homework 1 volume: SA
Homework score: 100, pass score: 60
Start stop time: 2013-4-15 23:22:57 to 2013-4-15 23:37:02
Student score: 100
Standard questions total score: 100 standard score: 100
Detailed information:
Question number: 1, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
From the earliest historical data, our advertisement sprouted in ().
A, primitive times
B, Shang and Zhou Dynasties
C, spring and Autumn Period
D, the Warring States Period
Standard answer: B
Student answer: B
The score is 5
Question number: 2, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
In 1445, (J.Gutenberg) J. invented the metal movable type, from which movable type printing technology was widely used. It represents the beginning of a new stage in advertising.
A, Soviet
B, American
C, Chinese American
D, German
Standard answer: D
Student answer: D
The score is 5
Question number: 3, question type: Radio question (please choose the only correct answer in the following options): 5
Content:
The worlds first television station was set up in 1936.
A, USA
B, England
C, Germany
D, France
Standard answer: B
Student answer: B
The score is 5
Item number: 4 multiple-choice questions: (Please tick the check box to choose the correct answer, answer in the following options can be more than the score: 5)
Content:
General characteristics of consumer behavior include ()
A, autonomy
B, cause specific
C, purpose
D, sustainability
Standard answer: ABCD
Student answer: ABCD
The score is 5
Item number: 5 multiple-choice questions: (Please tick the check box to choose the correct answer, answer in the following options can be more than the score: 5)
Content:
The cultural factors that influence consumer behavior are: ()
A and values
B and subculture
C, regional culture
D, pop culture
E, social strata
Standar
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