与其被微博营销 不如试着营销微博(国外英语资料).doc

与其被微博营销 不如试着营销微博 July 15th in the webmaster nets see the news that the NetEase Sina Tencent such as micro-blog micro-blog suddenly suspended all beta, after Sina micro-blog also added a beta a few words, although the official said this is a normal phenomenon, it seems micro-blog has a lively little trouble, do not know is the phenomenon of the individual or the means of micro-blog and what may happen in the news. Some time ago a lot of people into the micro-blog micro-blog rash and too much in haste, the position, especially the 2010 annual meeting of the webmaster, micro-blog lottery interactive sessions, let a sudden influx of micro-blog group. But probably not in a short period of time to taste the sweetness, many webmaster is not micro-blogs hard worker. During this period of time in the personal Adsense group, micro-blog seems to have subsided some heat, but micro-blog still lively position. And now Tang Jun raise a Babel of criticism of academic scandal, several post Fang micro-blog relaxed, let Tang Jun in in the teeth of the storm. Micro-blog has not only become the position of speculation marketing, but also began to become a platform for breaking the news and war of words. Tang Jun academic scandal, it is undoubtedly the biggest winner, his micro-blog fans slowly to more than 90 thousand people, and all of a sudden surge in popularity. There are Cai Wensheng, Cai had to send iPhone and other big gift activities, after several marketing, micro-blog fans have reached more than 460 thousand people. For celebrities, micro-blog is undoubtedly another key way of promoting publicity, is a platform for self marketing. Fairy tale king Zheng Yuanjie also said that micro-blog is its own media and platforms, with a strong interactive function. This media platform is not easy to build just for average individuals. Matthew effect tells us, the stronger the stronger, the weaker the weaker, on micro-blog promotion, is more fans, more fans, fewer people, a reason. Persona