以内部公共关系为纽带的整合管理传播(国外英语资料).docVIP

以内部公共关系为纽带的整合管理传播 After joining WTO, with emphasis on enterprise culture and core competitiveness, internal management, human resource management, internal public relations, CIS corporate image recognition, corporate culture, management communication in the enterprise has been continuously strengthened, but it is the enterprise internal and external communication and chaos. This paper puts forward integrated communication management view for the first time in the world, in order to achieve more efficient and more unified internal management efficiency through the integration of communication means of internal management, so as to realize internal and external communication agreement. Integrated management communication model Integrated management communication is the pursuit of an internal voice to spread. For example, many companies put innovation as an important part of corporate culture, wrote a big scrolls on the wall, even into the factory in the song, but the logo, slogan is nothing new, brand endorsement is also chose the emperor with feudal color image, and in the personnel assessment system and no the innovation award. Innovation is a kind of internal propaganda, did not become effective dissemination of content to convey specific practice, become a kind of decoration neither painful nor itching. As an enterprise, this kind of decoration is a great waste of resources. After the emergence of integrated marketing concept, the organization of external voices gradually converge, but the internal voice is too noisy, a considerable part of redundant construction.. Therefore, it is necessary to sort out and integrate internal management communication ways and means by integrating management communication, and carry out, organize and manage communication with one voice. (1) management communication model In modern society, the boundaries between communication and management are becoming blurred, management is communication, and communication is management. Communic