品牌常识(国外英语资料).doc

品牌常识 The road to success for Chinese brands 0 people sharing this article: Torsten StockerMin Tian published in: 2008-07-02 Join a collection email, print a friends article, and write to an editor Those who came to Beijing, Shanghai and the other is in the development of China city tourists often joked that China bird should be crane (Note: the crane and crane in English is the same word). In these cities, large and small construction sites can be seen everywhere. Through them, people can see the future of the city. With Chinas investment in fixed assets still heating up, it is not surprising that some foreign investors see China as a gold mine for global construction equipment producers. But this is not the case. If a closer look at the construction site on the bulldozers, loaders, rollers and the bird, you will find that they are mainly Xugong and Liugong and other local brands. In many other industries, such as crop protection, glass fiber, air conditioning and cosmetics, local brands also have a strong position, despite the presence of many powerful multinational competitors. As the local companies are not as some critics believe, is similar to the recent reports about the win by food processing and production of scandals and other irregularities, but through a unique competitive advantage to establish the status of the. The success of Chinese Enterprises The competitive advantage of domestic enterprises comes from several aspects. First of all, although the market has been booming in recent years, it is basically value based. Domestic enterprises mainly for domestic market demand, to domestic buyers to lower than foreign enterprises 30%-50% prices to provide quality products similar to foreign enterprises. Although many multinational companies continue to succeed in the high-end market, but because consumers prefer those prices more affordable products, so they are often stuck in this small market, it is difficult to more low-end market development. Constructio