商场的促销方案(国外英语资料).doc

商场的促销方案 To the shop, 365 days a year may not every day is popular, there are peak seasons. Busy season is naturally busy business, then off-season? Business reduced, many shops are facing the danger of closure. What should I do? There is no doubt that promotion is a necessary means. How to use the promotion strategy reasonably is the problem which each shop and dealer must face. However, promotion is not a market problem, terminator, but a double-edged sword.. Promotion can bring more profits to the store, but also to the shops a lot of frustration, just like knowing that before is a quagmire, but had to jump. After all, the use of commodity prices for promotion has become the most common weapon between shops and shops. No matter whether your promotions are proactive or passive, you can only be reborn without hesitation. The friend who intends to discuss together may add me QQ763459406, we discuss together...... Retail 100 creative promotional programs The first chapter is the promotion tool of price forever Section 1 price discounts Scenario 1 illusion discount - a different feeling for customers Example: spend 100 yuan to buy 130 yuan merchandise illusion, equivalent to thirty percent off discount, but told the customer that I am a discount, not a discount goods. Scheme 2 Time is precious. - customer stampede in Example: the supermarket 10 minutes, so the goods 90 percent off, customers rush to buy is limited, but passenger flow brings unlimited business opportunities. Program 3, value one yuan - small, big promotion strategy Example: a few more than 10 yuan worth of goods in promotion to value one yuan, although several goods seem to be losing money, but to attract customers who are able to sell to the joint sales, the profit is increased unabated. Scenario 4 critical price - visual error of the customer Example: 10 yuan to 9.9 yuan, this is a general promotion program. Program 5 ladder price - let the customer worry automatically Example: the initial sales of 1-