基于个性化需求市场的个性化营销和柔性化生产(国外英语资料).doc

基于个性化需求市场的个性化营销和柔性化生产 Personalized marketing and flexible production based on personalized demand market Take the case of blue and white wood flooring as an example [Abstract] The rise of personal consumption concept, make the target marketing model, to some extent, do not fully meet the needs of personalized needs of the market. And customized marketing will meet the needs of the individual market to the greatest extent. Not all companies are suitable for customized marketing. To implement customized marketing, it is necessary to establish flexible production system as a guarantee to improve efficiency and reduce costs. Personalized consumption customization; marketing; flexible production After experiencing the consumption of quantity and the era of quality consumption, the concept of individual consumption will set off a strong consumption tide in the new economic era. Now the three consumer (high income, high education, high information content) group, no longer take consumption as a kind of goods or services of pure consuming activities, not to passively accept the enterprise operators unilaterally induced, is not satisfied with the limited types, design patterns from the manufacturer to buy goods, no longer satisfied just to give some advice to enterprises, improve product shape and function. Instead, it requires that participants, as participants, develop personalised products that resonate with them in accordance with their new life consciousness and needs. In this process, consumers can give full play to their imagination and creativity, and actively participate in the production of goods, and then design process, through the self-made or customized products to show the unique personality, reflect their own values, to gain a greater sense of accomplishment and satisfaction. Haier in the launch of my refrigerator I design activities within less than a month, received about 1000000 personalized refrigerator orders, creating a miracle of the industry, but als