市场推广方式(国外英语资料).doc

市场推广方式 Marketing methods Today I have a Baidu, Encyclopedia of business promotion above 2, in fact, there are 3 forms of promotion. After listening to the time you can use my lectures to revise the encyclopedia. First, direct promotion to customers. Specific ways are as follows: (1) send samples or sample samples free of charge When a lot of new products entering the market, usually in some large shopping malls inside the door or a free trial activities, let more people understand the product through this way, it is often used. The most common examples of gift samples are cosmetic products, many of which are in small packages and have the words not for sale, such as buying a large bottle of shampoo and a bottle of hand cream. Some are direct samples, so the charge will be higher. (2) prize sales; This is also a very common promotion program, and now the beverage market, every summer is another busy season, how to more effectively seize the market and achieve the established sales target? Many manufacturers use a prize sales program, such as Master Kong, unified black tea, green tea, etc., have a high proportion of winning, to increase the number of people buying the brand, as well as dependence on the brand. (3) product display; This is a very learned thing, like a supermarket, where sales of promotional products, where to put it, in what kind of level, this is not the same, different positions are not the same for customers to see the frequency. One form of product display is often used by television, such as who drinks what drinks and what snacks are included in a movie. For example, some time ago to see the movie Baoqiang Wang Cai LIFO fist, push the car on the Blue Ribbon a few words, meet in the film and the customer cost is quite high. We do online shop is the same, you want to build explosion, you should let your product as much as possible in front of your guests. (4) demo sales I have met an uncle in Zhengzhou city business center, the gas safety valve of