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市场运作方案(国外英语资料)
市场运作方案
Market success model
(1) store promotion;
Way of cooperation: draw up a cooperation plan with the store manager, such as the profit sharing after the sale of the product. On the premise that it does not affect the business efficiency of the store, it can bring additional revenue and promote the sales of its related products. It can be said to be killing two birds with one stone
Store location: such as schools near, relatively large flow of shops. Specific cooperation groups are analyzed as follows:
1, with the local computer distributors, sales agents to smart classroom learning network learning card, because 90% of people buy a computer to learn, but the light has a computer is not enough, there must also be a corresponding learning software. For computer dealers, there is an extra income if you say a word. Why not?.
2, and local bookstore cooperation, so that agents sell wisdom classroom learning network learning card. For bookstores, there are extra income, but also to promote the sale of their related books, it can be said to kill two birds with one stone.
3, with the local various types of telephone cards, game cards, cards and other distributors cooperation, so that their agent sales, through the sale of other cards, they recommend the wisdom of classroom learning network learning card sales.
4, with the telephone booth, Internet cafes to establish agent sales cooperation.
Negotiating ideas: to save the cost of pre promotion under the premise, play the role of pre foreshadowing market, for future sales to lay a solid foundation.
Extended form: put a set of products and corresponding promotional items in the selected area (shop was Yilabao, posters) in order to achieve the promotion effect.
Promotion expenses: printing expenses of publicity materials.
Mode effect: using this mode, less investment, and can use the geographical advantages of the store and the local influence, and achieve the early product promotion purpose, expand the product in the local
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