海尔企业文化(国外英语资料).doc

海尔企业文化 I. the connotation of Haiers corporate culture Haier culture is a kind of value, and the core of this value is innovation. It is in the course of the development of Haier 16 years, and gradually formed four characteristics of the cultural system. The Haier culture led to the concept of innovation, the strategy for the protection of innovation, the market innovation as the goal, along with Haier from scratch, from small to big, from big to strong, from the world China, while Haier culture itself is in constant innovation and development. Employees general recognition and active participation are the most important features of Haier culture. At present, the goal of Haier is to create Chinas world famous brand and honor the nation. This makes the development of Haier and Haier individual value pursuit of the perfect combination, every Haier employee will in the process of implementation of Haier world famous big target, fully realize the pursuit and personal value. Haier culture has not only been highly praised by the public opinion of domestic experts, but also has been listed in the MBA case library by world famous universities such as the Harvard University. Two, Haier spirit and Haier style The Haier spirit: dedication to serve the pursuit of excellence Haier style: quick response, immediate action Three, Haier concept 1, the concept of survival Never fear always very careful 2, the idea of employing Everyone is a talent, not race horses How big can you turn up and give you a big stage? 3, quality concept Great products are made by excellent people High standards, fine, live, zero defects 4, brand concept There is no famous brand inside the country If you do well in the country and do not enter the international market, then the advantage is temporary. Capital is ship, brand is sail, enterprise is man, culture is soul 5, marketing concept First sell reputation, and then sell products 6, the concept of market competition Price war, no price war 7, the concep