电信运营商的市场经营部门如何实现跨部门协作(国外英语资料).docVIP

电信运营商的市场经营部门如何实现跨部门协作 Soaring company is a well-known telecom operators of the municipal company, with tens of millions of users. Both competitors and brother company, its business scale and management level are in the first camp. The companys market oriented organization consists of three business units and a number of regional branches, the business departments are individual customer department, government enterprise, customer department and product department, all undertake marketing management work. The marketing plan is fighting again Xiao Li is the personal customer marketing department manager, arrived in the office have been reported to his colleagues: Branch reflect social outlets charge 100 to send 50 of the marketing plan and enterprise customer charge 100 to send 30 of the project conflict, business hall, the hotline received many customer complaints. Also, during this time, departments of marketing programs are relatively concentrated, the pressure on the system and personnel are relatively large, and some marketing resources, such as promotional materials, gifts are not in place, the branch can not carry out the work! Xiao Li heard my heart irritability, thought this a few months how to have this kind of thing, and product marketing department manager yesterday also talk to him next quarter, hoping to bring their products together, Mike thought if Shaoshang effect is not good, can not complete indicators of how to do. Subsequently, he and his colleagues discussed the contents of the program conflict, and then ordered colleagues to coordinate with the other two departments, and then notify the branch, the next step how to do?. How to do the communication scheme? When Li Jing finished his work in the notebook, he hurried to the communication manager Xiao zhang. In fact, every time he is anxious to find Xiao Li, because Zhang Li felt particularly strong, every time takes a tremendous effort to reach a consensus, in addition to consult with him next quart