网上苗木销售推广经验之谈(国外英语资料).docVIP

网上苗木销售推广经验之谈 When it comes to the sale of network seedlings, many will think that the network can register several accounts, send a few messages, a few pictures products called network nursery stock sales. In fact, sales, big, small. Do a little stitch, can do a large multinational group. But its essence is similar. This depends on how ambitious the seller is. I have been engaged in network sales for many years, and I think online marketing is the inevitable trend of future sales! It can make your product at the same time in front of thousands of people to display, as long as your product is what the user needs. I think a real network sales should start with the following points: First, the establishment of brand awareness 1, positioning Brand positioning is based on the comprehensive analysis of the target market and competition situation, to establish a unique brand image with the original products, and the overall image of the brand design, communication, thus occupies a unique position in the process of value or action target consumers. The focus is on the target consumers psychological feeling, is the way to design the overall brand image is according to the characteristics of the target consumer, product design attributes and spread the brand value, so as to form the unique position of the hearts of the brand in the target customers. 2, image Brand image refers to the total impression of a brand which is formed in the brain through the process of its own selection and processing. Brand image and brand identity are different and related. The difference between the two is that the brand recognition is the brand strategy that how people look at the brand, and the brand image is how people look at the reality of the brand; the connection of the two is that the brand recognition is the source and basis of the formation of brand image and brand image, to a certain extent is the implementation of brand recognition results. 3, culture Brand culture refers to the grad