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销售人员怎样处理客户异议(国外英语资料)
销售人员怎样处理客户异议
How do sales personnel deal with customer objections?
2012-03-14 Author: zhaohuarong123 source: administrator web browsing frequency: 9 times hotline: 400-0808936
Introduction: according to different customer objections, sales staff should choose the appropriate way to deal with, and to explain and explain. The process of answering and interpreting is, in essence, the process of persuasion.
In the sales process, the customer will be raised various questions or various reasons to critical goods to reach a certain goal, doubt and fussy is before the customer did not buy the goods for goods performance, quality, appearance, price, customer service service etc. it is not clear, the need for further explanation of the deeper problems, or some doubt distrust caused to the goods, there may be other kinds of objection.
It is an inevitable phenomenon in the sales activities that the customer objected to the goods. It is not only a barrier to turnover, but also a sign that the customer has the intention to buy. If customers do not have the interest and motivation to buy, they do not have to pay more attention to words and words on the goods. In fact, the customers objections led him to participate in the sales campaign, indicating that he expects to communicate with the representative of the shopping guide.
According to the opposition opinions of different customers, the sales personnel should select the corresponding processing methods and explain and explain them. The process of answering and interpreting is, in essence, the process of persuasion. In this process, sales staff must not turn opposition into negative effects on sales and lose sales opportunities.
1. YES and BUT
Take the YES answer to accept the customers opinion, and then use BUT way to express opposition.
For example: you just said to use mascara dry, yes, if every time before you use pull a few can make the paste fully attached to the rod, it will not feel dry. I understand how you feel, but...
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