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CHANEL Presenter :Group 2 fashion fashion unfashionable Fashion is made to become unfashionable. ——Gobrielle Chanel Logo: The Chanel logo type is an interlocking double-C, one facing forwards the other facing backwards. This derives from the name Coco Chanel. Coco is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logotype was not trade-marked until during the first openings of Chanel stores. The Founder: Gabrielle Chanel (from France). In 1910, Gabrielle Chanel in Paris opened a millinery shop. In 1913, Chanel opened two boutiques, they influenced the profound fashion brand Chanel to came into birth. Design concept elegant contracted fine Specific analysis of the macro environment market segmentation and target market of Chanel perfume competitor analysis Population environment analysis Economic environment analysis Political environment analysis Analysis of cultural environment Economic environment analysis Economic factors are the important factors to achieve demands, economic factors mainly depends on the residents income, savings and credit factors. Marketing is influenced and restricted by the political and legal environment. To the great extent, political environment mainly refers to the enterprise in country regime, political situation, the relevant policies of the government. Political environment analysis Market segmentation and target market of Chanel perfume Chanel products have been all over the world,it has become a high quality top brand that many women are chasing ,among the all kinds of Chanel perfume,the Chanel NO.5 is one of the largest brands.Market segmentation on the basis of Chanel No. 5 perfume is the individual preference, consumers pay more attention to the spiritual value. sex age occupation education psychological behavioral variables Location Segmentation criteria is mainly depends on According to the location Acco