多品牌迷局：多子多福企业培训？(国外英语资料).docVIP

多品牌迷局：多子多福企业培训？(国外英语资料) There are many advantages to implementing a multi-brand strategy: you can get the most out of the market. Cross-covering consumers; Reducing the risk of business operations, even if a brand fails, has little impact on other brands. Instead of hanging on a tree, instead of pedal multiple ships, resources complement each other and dig for more gold. It is fair to say that under the demand of increasing competition and scale, multi-brand strategy has led many entrepreneurs to have a sense of shade. However, is it possible for all industries to be multi-brand extensions? Will a multi-brand attack be more open? Beware of multi-brand fans! October 10, 2010, jiuhua mountain zhuang. The dozens of core executives from the han dynasty are expected to hold an annual strategy seminar here. This is a high-level seminar that han has been insisting on for many years, and in addition to summarizing the gains and losses of the year, we will also discuss and revise the strategy of the following year. But the core content of this seminar is a little different, in addition to summarize 2010 scores, discuss the development strategy of 2011, also added a topic: which discuss han was launched over the past few years many brand operating profit and loss. In preparation for the meeting, han zhengs founder, zhou jian, has been thinking about these questions: is it true that the road to multibrand han is right? On the road to becoming big, is it the best choice for hanzheng to locate high-end, product diversity and multi-brand operation? The high end narrowed his way In the Chinese electrical appliances enterprise, han is the only dare to challenge the international big brand Siemens, electrolux, the price of the product is even more expensive than Siemens, and always adhere to the high price strategy, has won the first brand of small home appliance industry. Its brand value reached more than 6 billion yuan in 2009, far surpassing the other brands in the industry and