广告与城市(国外英语资料).doc

广告与城市(国外英语资料) Nowadays, outdoor advertising, which is spread across cities, has become an integral part of peoples life. Outdoor advertising is form the organic element of modern city image, is one of the physical manifestation of city culture, the expansion of the urban space, urban color restructuring, urban culture connotation promotion, etc., has a special significance on city image. Keywords: outdoor advertising transmedia city image culture connotation The design of the city is about time Art , (1) outdoor advertising spread city, in the form of diversity, advanced technology means to spread information, outdoor advertising as one of form the organic element of modern city image, is the physical manifestation of urban culture, has a special significance on city image. Outdoor advertising: cross-media development and thinking integration Outdoor advertising is independent of or attached to buildings and public facilities, urban outdoor media propagation such as business, public welfare, society, public relations, image information of advertising and brand, is a common form of advertising, is also an important factor of city image and landscape. In the digital information age, strong audience demands and the rapid development of the new technology has given rise to a lot of new media, such as LED LCD screen, can be an interactive screen into interactive factors, from a single video broadcast transmission form of diversification, to FLASH animation, static refresh and various auxiliary form increase a sex video. The digital age provides greater space for outdoor advertising. The application of high and new technology has changed the form and expression of traditional outdoor advertisement design. Video, 3 d, bluetooth, creative means and technical means such as dynamic sound more and more rich, changing the outdoor advertising creative mode, make it show a variety of unique charm. Outdoor advertising is able to in mixed media environment, the realization of the