论网络经济中消费特征及消费心理分析(国外英语资料).docVIP

论网络经济中消费特征及消费心理分析(国外英语资料) [key words] network economy network consumer consumer psychology network marketing [abstract] the main characteristics of Chinese Internet consumers can be summed up in this paper. Internet consumers are still mostly young people; The number of people with lower academic degrees increased. The consumer psychology that the Internet consumer shows in the online shopping has higher consumption satisfaction, the pursuit of personalized consumption psychology; The pursuit of affordable price psychology; The pursuit of quick and convenient psychology; The childish psychology of pursuing fun. The network economy refers to all economic activities based on the information network formed by modern communication networks and electronic computer networks. It not only refers to the computer as the core of the rise of information technology industry and rapid growth, including on the basis of modern computer technology of the high and new technology industrys rise and rapid development, including more caused by high and new technology promotion and application of the traditional industry, the traditional sectors of the economys profound revolutionary change and leap development. Therefore, the Internet economy is not a pure virtual economy that is independent of traditional economy and completely opposed to traditional economy. It is, in effect, a advanced economic development form that is developed on the basis of the traditional economy, which is promoted by the computer as the core of modern information technology. The 21st century is the rapid development of network economy, network economy with its irreversible trend, greatly promoted the development of our social economy, people the transformation of ideology and work style, lifestyle changes, etc. Online shopping and online sales has become a commonplace in Peoples Daily life, Internet users and businesses can through the Internet platform, and to get mutual benefit, it is worth of network applic